How does technology become a true experience? 

At EuroShop 2026, we demonstrated what happens when different areas of expertise, ideas, and perspectives come together. Under the theme “The Plus: Partnerships That Drive Innovation,” our booth became an interactive journey of discovery through the digital world of the trade show business. A headless CMS, booth configurator, interactive marker table, and other digital solutions brought real-world use cases to life. 

Together with B12 Studios, Interactive Scape, Glare Productions, and SIGMA, we created more than just a traditional trade show booth: a space for exchange, inspiration, and co-creation. An experience that demonstrates how partnerships and digital solutions can make the trade show business smarter, more creative, and more future-oriented. 

Experience the Plus – powered by our network.