COOPERATION IS KEY: THE Y, GRABARZ XCT GMBH AND HOLTMANN+ FOR VOLKSWAGEN

In collaboration with The Y GmbH and Grabarz XCT GmbH, our experts from Holtmann+ transformed the hybr.id_space into an impressive gaming location and presented the ID.Buzz at GamesCom.

The presentation of the ID.Buzz at GamesCom heralded a new era of electromobility. The idea was to merge virtual worlds and real mobility while visitors navigated through the specially designed gaming location in the hybr.id_space.

Cooperation is key. Together with the experts from The Y GmbH and the creative power of Grabarz XCT GmbH, we at Holtmann+ showed how we create unique experiences. In close cooperation, we succeeded in presenting the ID.Buzz in a way that goes far beyond a conventional show. The gaming location in the hybr.id_space invited visitors not only to see the innovative design and advanced technologies of the ID.Buzz, but also to experience them up close.

The ID.Buzz embodies the future of mobility and inspires not only car fans, but also gaming fanatics. For this special presentation at GamesCom, we worked with our partners The Y GbmHand Grabarz XCT GmbH to create an immersive environment that brought the fascinating fusion of innovation, technology and gaming to life.

The added value of our concept for Volkswagen:

+ Collaboration as a success factor 
The fusion of creativity, thirst for innovation and implementation strength of various experts to create the optimum for our customers.

+ Experience technology
By staging the event in the hybr.id_space, the ID.Buzz technology was not only visible but could also be experienced on site.