For SAMSUNG Electronics’ appearance at the 2012 Olympic Games, we brought hartmannvonsiebenthal’s impressive design for a mobile pavilion to life and created a unique roadshow experience. Working closely with Samsung Electronics, our experts at Holtmann+ took on the task of bringing hartmannvonsiebenthal’s impressive design to life—a 400 m² mobile pavilion named PIN, which was set up in the Velopark. Together, we succeeded in achieving SAMSUNG Electronics’ goal of accompanying the Olympic torch relay at various locations as part of the pop-up concept and skillfully showcasing SAMSUNG Electronics’ sporting values.