From November 9 to 15, 2025, Hanover will once again become the global center of agricultural technology: Agritechnica will open its doors under the theme “Touch Smart Efficiency,” bringing innovation, digitalization, and sustainability into harmony. Visitors will gain insights into networked agricultural systems that combine efficiency, productivity, and environmental awareness.

For Holtmann+, Agritechnica is one of the absolute highlights of the autumn trade fair season every two years. As trade fair and event experts, we have been supporting leading brands in the industry from conception to implementation for many years. This year, we are once again responsible for the trade fair presence of numerous major customers, including the AGCO Group and its brands, as well as Fricke and DLG.  

With over ten project managers, Holtmann+ is already present at the exhibition grounds during the long set-up phase. They coordinate complex processes, look after our customers on site, and ensure that every detail is perfect—from the first floor covering to the last graphic. 

We rely on a strong network of experienced partners who enrich our projects with their expertise, including DCP Digitaldruck & Profiltechnik GmbH & Co.KG, Skill Crew Event- und Bühnenbau GmbH, btl next GmbH, and Köneke Werbung. Together, we create spaces that bring brands to life and showcase the innovative power of the agricultural technology industry.
For Holtmann+, Agritechnica 2025 is not just a trade fair project, but a symbol of partnership, technical precision, and sustainable brand communication—Touch Smart Efficiency in its most beautiful form.