With the motto "Pure Inspiration", our customer Häcker Küchen presented its high-quality interior design solutions for small and large living spaces in Milan. We had the honour of realising the concept of the German family business. With bundled expertise, we were able to set up the trade fair stand true to the concept down to the smallest detail and offer the customer an optimal space for its brand presentation.
In order to give the customer's modern furnishing solutions the best possible spatial effect, we used particularly high-quality materials to construct the exhibition stand. Häcker Küchen showcased seven unique interior and kitchen designs over an area of around 460 square metres. A special focus was placed on individuality and flexibility in the interior design, which was reflected in the furniture design and the colour scheme of the kitchens.
An integrated lounge area served visitors as a contact point for a lively exchange about our customer's successful trade fair appearance. Häcker presented several new products at EuroCucina 2024, such as a bronze-coloured metal frame glass door and a new type of interior cabinet lighting.
EuroCucina, the world's leading trade event for kitchen design, attracted visitors and professionals to Milan from 16 April to 21 April 2024. The trade fair is regarded as a platform for innovation and offered the public a broad overview of all products and services relevant to the industry, with a special focus on new products on the market. Our customer Häcker Küchen, one of the largest kitchen manufacturers in Germany, utilised the potential of this trade fair to present its stunning kitchens in the best possible light.
The added value of our realisation for Häcker Küchen:
+ Cooperation as the key to success:
We got in touch with our new customer Häcker Küchen during our trade fair appearance at EuroShop 2023, where we got to know the traditional family business and quickly realised that we would benefit from our strengths as part of a collaborative project. We now turned this idea into a successful reality at EuroCucina 2024.
+ Customer voices:
"After a very successful EuroCucina 2024, we Häcker Küchen can look back on a very good collaboration with Holtmann+. Both the tendering process and the time leading up to the trade fair were conducted in an appreciative and professional manner. In the end, it becomes clear on site how well the preparation and cooperation is mastered in stressful situations. Many thanks to the entire team on site for going the extra mile during the set-up," says Karin Padinger, Head of Marketing & Interior Design at Häcker Küchen.
A sustainable step forward.
+ Sustainability through re-use:
The success speaks for itself: all seven kitchens on display were designed for direct marketing and can now be reused in a private setting. The ceiling elements and benches from the lounge area were directly reused. The chairs and decorative materials used came from the customer's stock and are constantly being used for a wide variety of purposes. The panelling elements are also returning to our customer and will be used in future showrooms, for example. The wall elements are part of our Holtmann+ inventory and can be used for a wide variety of trade fair appearances and events. All in all, a very well planned re-use concept!
We are looking forward to your questions and we will support you with your project.
Your contact:
Tina-Lisa Ulm
Client Relations Manager
+49 911 400835-224
tina-lisa.ulm@~@holtmannplus.de