Holtmann+ supported Alapé's brand presentation with the full implementation of the design by Andreas Schradin. Our project team, specially put together for the client, developed a customized mirror solution and a sophisticated lighting concept, which was set up together with an external service provider. The use of tilted mirrors gave visitors the opportunity to view Apapé's exhibits from several sides. The customer's own white tone of the washbasins on display was made the focus of the product presentation with the help of a special lighting concept.

Furthermore, our Holtmann+ experts took over the project and construction management, the assembly and installation and the entire organization and logistics of our client's trade fair stand. As some parts of the stand were to be reused at a future trade fair in Milan in the interests of sustainability, our team drew up a special plan to develop a sensible assembly sequence and ensure reusability.

ISH, the world's leading trade fair for water, heating and air conditioning, attracts national and international visitors to the halls of the Frankfurt exhibition center every year. In March 2019, the ISH was the central meeting point for the industry with around 190,000 visitors. The sanitaryware manufacturer Alapé impressed visitors to its 250 m² stand with innovative and expressive surfaces as well as new product innovations and solutions for washbasins in a modern design.