Staatliche Porzellan-Manufaktur Meissen GmbH




Modern opulence and porcelain in radiant light.

"Modern Opulence" can be experienced in the world's first Meissen Signature Store through the holistic implementation of the concept of the Berlin agency Weiss_heiten implemented by Holtmann+.

Holtmann+ has excellently implemented the concept of the Berlin agency Weiss_heiten to bring "Modern Opulence" to life. The opulently designed Signature Store is the first of its kind in the world and showcases the MEISSEN porcelain collection with dinner services, figurines and sculptures thanks to the skillful lighting design and choice of materials. A showroom that takes the classic product presentation to a new level - modern, opulent and with radiance.

Thanks to our many years of expertise in implementation and assembly, we were able to fully translate the creative concept into reality, coordinate all the trades involved and create a signature store that is unique in its kind. The space not only provides the opportunity to experience the opulence of the MEISSENER product range, but also offers the opportunity to hold lectures on site and to showcase individual pieces in the right light as a showroom.

The creative concept of the Berlin agency Weiss_heiten transfers the motto of the MEISSENER Porzellan Manufaktur "Modern Opulence" into reality and makes the beauty, opulence and craftsmanship tangible. Thanks to the innovative lighting concept and the targeted choice of light sources as well as the use of the highest quality materials, the products shine in all their glory. The combination of signature store and showroom makes the flagship store unique and underlines the diversity of the MEISSENER product range with its versatility.

The added value of our store design concept for Meissen:


+ Bringing modern opulence to life
The structural implementation of the agency concept creates a physical space in which the extensive porcelain collection with table service, figurines and sculptures can be experienced.

+ Holistic implementation made to measure
The experienced team of experts at Holtmann+ expertly implemented the agency concept and ensured the smooth coordination of all trades involved. The result was an all-round carefree implementation for our client.

+ Use of the highest quality materials
Leather, linen, brass and oiled oak - only the highest quality materials to give the value, elegance and opulence of the porcelain a worthy setting.

+ Radiant light for radiant porcelain
The implementation of the special lighting concept using unusual loop luminaires perfectly showcases the customer's product and emphasizes the radiance of the porcelain.

We are looking forward to your questions and we will support you with your project.


Your contact:

Tina-Lisa Ulm
Client Relations Manager

+49 911 400835-224




Holtmann GmbH & Co.KG
Adam-Stegerwald-Straße 9–15
30851 Langenhagen, Germany

+49 511 740 74 - 0


Holtmann GmbH & Co.KG
Beuthener Str. 61
90471 Nuremberg, Germany

+49 911 400 835 - 0